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Mobile · CASE STUDY #02

FanFunds — Donation App for Creators

A donation app for creators, built as the MSIB Batch 7 independent-study capstone — covering user personas, user flows, a design system, and A/B testing with 30 respondents.

RoleUI/UX Designer
Year & Duration2024 (Oct — Dec 2024)
TeamMSIB Batch 7 capstone team, BISA AI Academy
Tools
Figma
FanFunds — Donation App for Creators — screen 1
FanFunds — Donation App for Creators — screen 2
FanFunds — Donation App for Creators — screen 3

01. Project Overview

FanFunds is a donation app for creators: supporters find creators, give support, then see where they stand on the leaderboard. It was the MSIB Batch 7 capstone at BISA AI Academy, where I contributed as UI/UX Designer.

02. Problem Statement

Donation apps often stop at a single completed transaction. The challenge was making support feel like an ongoing relationship between creator and supporter — through creator updates, notifications, and a leaderboard.

03. User Research & Insights

My research contribution covered building the user personas and user flows the design rests on, followed by A/B testing with 30 respondents to compare design variants.

  • A donor's standing should be visible from the profile page, not only in the global leaderboard list.
  • Notifications separate creator updates from news about other donors, so the two never blur into one message type.

04. Define & Strategy

The experience splits into three axes: finding creators (discover), giving support (donate), and tracking the impact of that support (leaderboard and notifications).

05. Information Architecture & Flow

Splash → Onboarding → Home (Discover / Following) → Search → Leaderboard → Creator Profile → Supporter Profile → Donate → Notifications. Donor: onboarding → discover → choose a creator → tiered donation → confirmation. After donating, standing and support history appear on the supporter profile and the leaderboard.

06. Wireframing & UI Design

The home, explore, payment, and leaderboard screens were designed in Figma alongside the project design system. Button, creator-card, and donation-progress components are reused across screens to keep them consistent.

  • FanFunds — Donation App for Creators — screen 1
  • FanFunds — Donation App for Creators — screen 2
  • FanFunds — Donation App for Creators — screen 3
  • FanFunds — Donation App for Creators — screen 4
  • FanFunds — Donation App for Creators — screen 5
  • FanFunds — Donation App for Creators — screen 6
  • FanFunds — Donation App for Creators — screen 7
  • FanFunds — Donation App for Creators — screen 8
  • FanFunds — Donation App for Creators — screen 9
  • FanFunds — Donation App for Creators — screen 10
  • FanFunds — Donation App for Creators — screen 11

07. Usability Testing & Iteration

A/B testing ran with 30 respondents to compare design variants before finalisation.

08. Final Result & Impact

Eleven screens: splash, onboarding, two home variants (discover and following), search, leaderboard list, creator profile, supporter profile, the donation steps, and two donor notifications.

09. Personal Reflection & Learnings

Working in a capstone team got me used to handing over design-system components, not just design files.